Hispanic Marketing
I. Introduction
II. Who is the Hispanic market?
a. Basic demographics
i. Age ranges
ii. Income levels
iii. Different ethnicities among Hispanics
b. Lifestyle and behavioral characteristics
i. Religion
ii. Sports
iii. Family/friend social gatherings
c. Basic needs
i. Purchaser vs. user
ii. Necessities vs. luxuries
III. How to market the Hispanic market?
a. Language- which one do you use? and why?
i. English
ii. Spanish
iii. Portuguese, etc.
b. Setting of marketing strategies
i. Advertisements
ii. Promotions
c. Models used in promotional activities
i. Are they representative of the market?
IV. Benefits of marketing to Hispanics
a. Expanding your market
b. Diversity for your company
c. Purchasing power of Hispanics
i. Spending habits
ii. Population
V. Conclusion
1 comment:
Tara - I don't see any red flags, but your outline is obviously brief at this point and it's difficult to offer helpful comments. Be sure that your paper has a strong customer insights/experiences perspective throughout. Let me know if you want to talk about it more as you keep writing.
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